> ## Documentation Index > Fetch the complete documentation index at: https://vexioncards.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Gift Card Analytics > The Analytics tab for gift cards: balances, redemption, expiration, and ROI. Gift cards have the richest analytics, because they hold real money. These panels appear on the **Analytics** tab of a [Gift Card](https://vexioncards.mintlify.site/knowledge-base/gift-card.md), alongside the [shared elements](https://vexioncards.mintlify.site/knowledge-base/card-analytics.md). If you have more than one location, these panels also respect the location selector in the sidebar (see [Filtering by Location & Time](https://vexioncards.mintlify.site/knowledge-base/filtering-by-location.md)). ![The Analytics tab of a gift card: summary tiles for Registered Customers, Active Customers, Total Revenue, and Total Transactions, then a Gift Card Overview panel (Money In, Balance Breakdown, and Key Rates) next to a Gift Card Journey funnel from Purchased to Installed to First Use to Fully used.](https://mintcdn.com/vexioncards/jyoFo5IjMFdGfJql/images/analytics-gift.png?fit=max\&auto=format\&n=jyoFo5IjMFdGfJql\&q=85\&s=e0c7738feea71ab82ef0ec8eba0b18f9) Gift card analytics ## Gift Card Overview On a gift card, the first headline tile is **Paid by customers** instead of Total Revenue. It is the money buyers paid for vouchers, minus refunds. The **Gift Card Overview** panel shows the key money figures in three rows: | Row | What you see | | - | - | | **Vouchers** | **Paid by customers**, **Top-ups** (only when there are any), **Bonus given**, and **Voucher value issued**. Paid by customers, top-ups, and bonus add up to the voucher value issued. That is what customers can spend. | | **Balance Breakdown** | **Redeemed** (what customers already spent) and **Outstanding**. | | **Key Rates** | **Redemption Rate** (the share of the voucher value that has been spent) and **Activation Rate** (the share of cards added to a wallet). | **Outstanding** is everything customers can still spend, whether the card is in a wallet or not. Under it you see how much is **in a wallet** and how much is **not yet in a wallet**. Vouchers that expired are not in it. **Expired** is what expired unused, and it has its own figure in Business ROI. Under the panel, a note repeats the Outstanding amount: "You have X in outstanding liability - value that customers can still spend." > [!NOTE] > > Outstanding is always today's figure for the whole card. Whether and how you book it is a question for your accountant. ### Online sales When you sell gift cards online through [Stripe Connect](https://vexioncards.mintlify.site/knowledge-base/stripe-connect.md), the panel ends with a short **Online sales** breakdown for the period you picked: | Line | What it shows | | - | - | | **Paid online** | What buyers paid for gift cards online and you kept. | | **VEXiON fee** | The VEXiON cards fee on those sales. | | **You received** | Paid online minus the VEXiON fee. | It appears only when a VEXiON cards fee was charged in the period. Sales at the till or with the Scanner carry no fee, so they are not in it. > [!NOTE] > > Stripe charges its own card fee separately, see [Stripe pricing](https://stripe.com/en-sk/pricing). The VEXiON cards fee stays on an online sale that was refunded or disputed. See [Stripe Connect](https://vexioncards.mintlify.site/knowledge-base/stripe-connect.md#the-fee) for your rate. ## Gift Card Journey The full lifecycle from purchase to complete redemption: **Purchased**, **Installed**, **First Use**, **Fully Used**, with the activation and completion rates. When some vouchers are not in a wallet yet, a **Business Insight** note tells you how many, and how much they still hold for your customers to spend. The recipient can spend that money as soon as they add the card to a wallet. ## Time Analytics Timing of gift-card usage: **Average Days to First Use** and **to Full Use**, **Average Card Lifespan**, **Redemptions Per Card**, **Average Days Between Uses**, and **Cards Used in Period**. ## Expiration Tracking Cards approaching expiry, grouped by **7, 30, 60, and 90 days** and **Expired**, with the value at risk in each bucket. **Expired** is the value of vouchers that expired unused. ## Purchase Behavior How gift cards are bought: **Most Popular Amount**, **Repeat Purchasers**, **Gift vs Self Purchases**, a purchase trend, amount distribution, unique purchasers, and **SMS / Email delivery** counts. ## Program Health Score, Balance Trends & Business ROI * **Program Health Score** rates the program (Active, Dormant, At-Risk, and Churned cards). Next to the score, **Cards in a wallet** shows how many cards customers added to a wallet out of all cards sold, for example "3 of 5". * **Balance Trends** shows value **Issued**, **Top-ups**, and **Redeemed** over time, the utilisation rate, and average balance. * **Business ROI** shows **Expired**, **Bonus given**, **Avg. Spend Per Card**, **Redemption Rate**, and **Breakage Rate**. At the bottom it repeats **Voucher value issued**, **Redeemed**, and **Outstanding**. Outstanding is the same figure as in the Gift Card Overview. It covers all time and is not filtered by period. ## Sold vs redeemed A chart of the gift card money per month: **Paid by customers** and **Redeemed** side by side, with your current **Outstanding** as a dashed line. **Paid by customers** is the money you received for new gift cards and kept, the same number as on the [card page](https://vexioncards.mintlify.site/knowledge-base/card-activity-customers.md#gift-cards). The chart covers all history and follows the location selector in the sidebar. With no sales yet, it says "No gift card sales yet". ## Reports and physical cards Gift-card analytics use **Request report** instead of instant export: choose **Excel**, **CSV**, or **PDF**, and it is emailed to you when ready. Request report is part of VEXiON PRO. A list of recent reports with download links appears at the bottom. The Excel summary and the PDF have a **Sales** block with six separate lines: **Sold** (new vouchers, money received and kept), **Top-ups**, **Bonus**, **Redeemed**, **Locked** (dispute or refund), and **Outstanding**. **Sold** is the same number as **Paid by customers** on the card page, so top-ups and bonuses are never inside it. **Outstanding** is the same figure as in the Gift Card Overview. The per-location table has a **Locked** column too. The report labels are in English. A separate **Physical Gift Cards** view covers pre-printed physical card batches. For **online sales**, you also receive an automatic **monthly statement email** on the 1st of the following month. When the month's Stripe payouts could be matched, it has the month's summary, the commission invoice PDF and a per-sale CSV your accountant can match to bank payouts. When they could not be matched, it is a shorter email with the commission invoice PDF and no CSV. See [Stripe Connect, Your monthly documents](https://vexioncards.mintlify.site/knowledge-base/stripe-connect.md#your-monthly-documents). This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.