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Gift cards have the richest analytics, because they hold real money. These panels appear on the Analytics tab of a Gift Card, alongside the shared elements. If you have more than one location, these panels also respect the location selector in the sidebar (see Filtering by Location & Time).
The Analytics tab of a gift card: summary tiles for Registered Customers, Active Customers, Total Revenue, and Total Transactions, then a Gift Card Overview panel (Money In, Balance Breakdown, and Key Rates) next to a Gift Card Journey funnel from Purchased to Installed to First Use to Fully used.

Gift card analytics

Gift Card Overview

On a gift card, the first headline tile is Paid by customers instead of Total Revenue. It is the money buyers paid for vouchers, minus refunds. The Gift Card Overview panel shows the key money figures in three rows: Outstanding is everything customers can still spend, whether the card is in a wallet or not. Under it you see how much is in a wallet and how much is not yet in a wallet. Vouchers that expired are not in it. Expired is what expired unused, and it has its own figure in Business ROI. Under the panel, a note repeats the Outstanding amount: “You have X in outstanding liability - value that customers can still spend.”
Outstanding is always today’s figure for the whole card. Whether and how you book it is a question for your accountant.

Online sales

When you sell gift cards online through Stripe Connect, the panel ends with a short Online sales breakdown for the period you picked: It appears only when a VEXiON cards fee was charged in the period. Sales at the till or with the Scanner carry no fee, so they are not in it.
Stripe charges its own card fee separately, see Stripe pricing. The VEXiON cards fee stays on an online sale that was refunded or disputed. See Stripe Connect for your rate.

Gift Card Journey

The full lifecycle from purchase to complete redemption: Purchased, Installed, First Use, Fully Used, with the activation and completion rates. When some vouchers are not in a wallet yet, a Business Insight note tells you how many, and how much they still hold for your customers to spend. The recipient can spend that money as soon as they add the card to a wallet.

Time Analytics

Timing of gift-card usage: Average Days to First Use and to Full Use, Average Card Lifespan, Redemptions Per Card, Average Days Between Uses, and Cards Used in Period.

Expiration Tracking

Cards approaching expiry, grouped by 7, 30, 60, and 90 days and Expired, with the value at risk in each bucket. Expired is the value of vouchers that expired unused.

Purchase Behavior

How gift cards are bought: Most Popular Amount, Repeat Purchasers, Gift vs Self Purchases, a purchase trend, amount distribution, unique purchasers, and SMS / Email delivery counts.
  • Program Health Score rates the program (Active, Dormant, At-Risk, and Churned cards). Next to the score, Cards in a wallet shows how many cards customers added to a wallet out of all cards sold, for example “3 of 5”.
  • Balance Trends shows value Issued, Top-ups, and Redeemed over time, the utilisation rate, and average balance.
  • Business ROI shows Expired, Bonus given, Avg. Spend Per Card, Redemption Rate, and Breakage Rate. At the bottom it repeats Voucher value issued, Redeemed, and Outstanding. Outstanding is the same figure as in the Gift Card Overview. It covers all time and is not filtered by period.

Sold vs redeemed

A chart of the gift card money per month: Paid by customers and Redeemed side by side, with your current Outstanding as a dashed line. Paid by customers is the money you received for new gift cards and kept, the same number as on the card page. The chart covers all history and follows the location selector in the sidebar. With no sales yet, it says “No gift card sales yet”.

Reports and physical cards

Gift-card analytics use Request report instead of instant export: choose Excel, CSV, or PDF, and it is emailed to you when ready. Request report is part of VEXiON PRO. A list of recent reports with download links appears at the bottom. The Excel summary and the PDF have a Sales block with six separate lines: Sold (new vouchers, money received and kept), Top-ups, Bonus, Redeemed, Locked (dispute or refund), and Outstanding. Sold is the same number as Paid by customers on the card page, so top-ups and bonuses are never inside it. Outstanding is the same figure as in the Gift Card Overview. The per-location table has a Locked column too. The report labels are in English. A separate Physical Gift Cards view covers pre-printed physical card batches. For online sales, you also receive an automatic monthly statement email on the 1st of the following month. When the month’s Stripe payouts could be matched, it has the month’s summary, the commission invoice PDF and a per-sale CSV your accountant can match to bank payouts. When they could not be matched, it is a shorter email with the commission invoice PDF and no CSV. See Stripe Connect, Your monthly documents.